Contextual Study
What does it need to contain?
Purpose of a music video
· What is the purpose of music videos?
· Promotion (Star Image – Dyer)
· Synergy
· Sales
· Criticism/Scandal?
The different styles of music videos (use Frith here)
· Clear understanding of the types of music videos.
· Give an example or two and explain what conventions belong to that type.
· Do certain genres of music use certain styles more often?
The codes and conventions of music videos (use Goodwin here)
· Give clear examples that link to each of Goodwin’s points
· Explore two different genres – are certain conventions exclusive to certain genres?
Techniques
· What type of camera angles do they contain?
· What editing techniques do they use?
This contextual study needs to include
· Appropriate examples of music videos – clearly linked to points.
· Research! Use websites and books to help write your contextual study.
· Do not overly rely on the PowerPoints from class – you are expected to do your own research.
· Create a bibliography!
· It should be spell checked if written – you need to proof read your work.
· It should be arranged in a clear manner. If you are creating a VLOG – write the script first. This can be checked before you turn the video into a VLOG.
You can create this as a word document, PowerPoint presentation or a VLOG.
Please submit both your word document, or PowerPoint or both the script and VLOG to your M://.
Deadline: 24-03-17
It needs to be detailed. You will be shown a distinction example of both a document and a VLOG.
